Scottish Executive reveals roster agencies for online
The Scottish Executive has confirmed that its dedicated roster agencies for online will be Civic Computing, NuMedia and Whitespace.
The Scottish Executive has confirmed that its dedicated roster agencies for online will be Civic Computing, NuMedia and Whitespace.
As a London worker, the Diary’s morning routine after a particularly tough previous day is usually a splash of chalky water followed by an hour’s diesel infusion and a particulate scrub. But some people work harder than the Diary, and need rather more. So marketing staff at British Gas were chuffed, the day after their […]
New Powerhouse has handed its £3m media planning and buying account to London shop Terry Davies Media.
Tropicana has hired Bath-based direct marketing agency The Real Adventure to create a nationwide direct mail campaign for Tropicana and Copella.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.