Truck to support new Gillette launches

By Marketing Week 2 Sep 2004 12:00 am

Gillette is to support the launch of M3Power and its Mach3 Turbo shaving gel with a truck that will tour nationwide offering men the chance to sample the product.

Brand awareness campaign for Singapore Airlines

Marketing Week

HHCL/Red Cell has devised a brand awareness campaign for Singapore Airlines using wrapped taxis in London and Manchester. It is the first time a campaign for the airline has not used the image of the Singapore Girl air hostess.

Quaker Foods promotes Mary Dillon

Marketing Week

Quaker Foods has promoted vice-president for marketing Mary Dillon to president of the company, based at the company’s Chicago head office.

British Gas to mail out price-hike ‘explanation’ to 15 million homes

Marketing Week

British Gas is planning to counteract the bad publicity resulting from its recent steep price hike in gas and electricity, with the launch of a booklet explaining the reasons behind the increase. The launch of the 16-page booklet, entitled In the Know – Energy Prices Explained, follows last week’s announcement that gas prices would rise […]