BARB has commissioned a Lifestyle Insights survey to examine the behaviour, spending and lifestyle characteristics of its viewing panel. This will allow viewing data to be analysed against information about leisure, travel, car ownership, home and shopping and other media consumption.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.