Corporate edge promotes Wood
Corporate Edge has promoted Chris Wood from chief executive to executive chairman alongside founder Creenagh Lodge. Simon Lake, previously managing director of the communications division, becomes chief executive.
Corporate Edge has promoted Chris Wood from chief executive to executive chairman alongside founder Creenagh Lodge. Simon Lake, previously managing director of the communications division, becomes chief executive.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.