Walkers Snacks refuses to cut portion sizes

By Marketing Week 30 Sep 2004 12:00 am

Walkers Snacks, owned by PepsiCo, is refusing to cut portion sizes in line with the Food and Drink Federation’s Manifesto for Food and Health. It claims it has already reduced salt and fat levels to suitable levels.

Marketers cling to the glass half full

Marketing Week

Optimism has been in short supply among marketers over the past few years, but a survey by the CIM shows the advertising world’s positive mood cannot be shaken

Fulfilment ought to begin at home

Marketing Week

As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]

Zero rebrand for Fanta and Sprite Light

Marketing Week

Coca-Cola is planning to rebrand its “Light” products under the “Zero” banner in the UK, in a drive to clarify the products’ sugar-free status and also to attract the loyalty of health-conscious consumers. The soft drinks giant is expected to rebrand Fanta Light and Sprite Light under the names Fanta Zero and Sprite Zero respectively […]