WWAV Rapp Collins North creates direct response TV ad

By Marketing Week 30 Sep 2004 12:00 am

WWAV Rapp Collins North has created a direct response television ad to highlight the practical benefits of BUPA cover. The 60-second ad will run on terrestrial and satellite channels.

Thresher boss defects to B&Q

Marketing Week

Thresher Group sales and marketing director Kevin Styles is leaving to join DIY retailer B&Q as director of format development. He starts at his new company after Christmas and will report to Kingfisher group commercial chief executive and B&Q commercial managing director George Adams. Styles held board-level positions at Thresher and also in his previous […]

Knorr marketing manager leaves

Marketing Week

Unilever Bestfoods-owned Knorr’s marketing manager, Duncan Moir, has left to join personal care company, Johnson & Johnson. It is not known what role he has taken.

All the technology in nasa can’t buy you customers

Marketing Week

Web policing software from NASA fails to succeed, but a simple name register service is a huge success. The first, says Robert Dwek, lacked the human touch