BSkyB strikes sponsorships deals with Classic FM and Capital Gold
BSkyB has signed three-month sponsorship deals with Classic FM for its drivetime show and with Capital Gold for its breakfast show.
BSkyB has signed three-month sponsorship deals with Classic FM for its drivetime show and with Capital Gold for its breakfast show.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.