Hamleys in direct marketing agency hunt
Hamley’s, the toy retailer, is searching for a direct marketing agency to help it target consumers more effectively.
Hamley’s, the toy retailer, is searching for a direct marketing agency to help it target consumers more effectively.
In last week’s Marketing Week, David Benady examined the role of strong design in successful branding (Daring to beÂDifferent, December 2). I couldn’t agree more that strong visual identities are at the very heart of almost every truly successful brand, and that central to successful, focused design is a clear and unambiguous brief against which […]
The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing. The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and […]
Staff at the Yellow Submarine really have lost the plot this time. Either that or the motivational speakers they hired recently (MW November 25, 2004) left some “motivational substances” behind. How else to explain this photo? The Diary is assured it depicts Tony Aiello, creative director of the agency, “living the brand”. To these eyes, […]
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.