HDM develops Haven Holidays campaign
HDM has developed its first campaign for Haven Holidays, owned by Bourne Leisure. It uses the strapline ‘Great family get together’, replacing previous strapline ‘Where great family holidays are made’.
HDM has developed its first campaign for Haven Holidays, owned by Bourne Leisure. It uses the strapline ‘Great family get together’, replacing previous strapline ‘Where great family holidays are made’.
Oil giant Shell is to review its global media planning and buying account, worth more than $200m (£106m), in an attempt to consolidate its roster. Shell’s global roster includes UK incumbent MediaCom, which handles media for Europe; Maxus, which handles Eastern Europe; J Walter Thompson, which handles print and internet businesses in the US and […]
Nokia is in talks with global agency networks about a £100m campaign to revitalise its faltering brand. Agencies from Havas, Interpublic, Omnicom and WPP Group are all pitching, including UK incumbent Grey London on behalf of WPP.
Diageo has awarded the estimated $35m (£18.5m) global advertising account for all its Smirnoff-branded ready-to-drink products – including Smirnoff Ice – to Bartle Bogle Hegarty’s (BBH) London office. The move follows a six-month pitch against
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?