Euro RSCG Life awarded Novartis account
Euro RSCG Life has been awarded the Elidel and Lamisil prescription drug accounts by Novartis.
Euro RSCG Life has been awarded the Elidel and Lamisil prescription drug accounts by Novartis.
ICI Paints, maker of the Dulux paints range, has appointed Philips Electronics director-general Richards Stukes as its first managing director to bring together its professional and consumer marketing divisions. Kerris Bright, who heads Dulux’s retail marketing as category and brand director, and Alison Kukla, marketing director for the professional paints division, will both report to […]
ICI Paints, maker of the Dulux paints range, has appointed Philips Electronics director-general Richards Stukes as its first managing director to bring together its professional and consumer marketing divisions. Kerris Bright, who heads Dulux’s retail marketing as category and brand director, and Alison Kukla, marketing director for the professional paints division, will both report to […]
British Gas has fallen foul of the Advertising Standards Authority (ASA) over its “Doing the right thing” TV campaign, which shows various home breakdowns occurring at inconvenient times. One execution shows a radiator bursting during wedding preparations, followed by a voiceover saying: “We at British Gas are there for you 24 hours a day, 365 […]
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.