The Dove campaign, now almost a year old, is particularly clever in PR terms – having sparked widespread debate and definitely touched a nerve by raising questions about our society in general and the use of “authenticity” in marketing (MW January 13). But doesn’t its real success lie in the fact that it has differentiated […]
While men are more open to adopting the ‘female’ traits of using toiletries and being style-conscious, their motivations for doing so vary, making this a complex target group
Distributing samples and money-off coupons online is key to building consumer interaction, new research suggests. A survey of nearly 7,000 consumers conducted by Bounty Insight on behalf of Diss Promotional Services found that 87 per cent had used samples or coupons in the past. Of that 87 per cent, nearly half had requested a sample […]
The MCCA has announced the shortlist for the Best Awards 2005 – backed by Marketing Week – which recognise outstanding marketing achievement. Readers can cast their vote to decide the winners in the following categories: best agency of the year; best newcomer agency (less than 36 months old); and best client of the year. Voting […]
Digital Animation Group, the Scottish company that created virtual newsreader Ananova, is launching Fantasy Babe, an erotic entertainment service for mobile phone users, where virtual women perform saucy routines while reading uncensored text aloud.
AMS Media has planned a £3m campaign for Red Bull to highlight its latest Art Of Can event. The campaign will use press, radio and outdoor ads created by Kastner & Partners.
The RAC is to increase its marketing spend by 20 per cent to promote the core areas of its business. Planned activity includes a direct-response TV campaign for the RAC’s legal services.
Information overload in the consumer healthcare market is not just an issue of too much data: increasingly, the quantity of information is a health hazard. David Benady (MW last week) described how contradictory messages lead to confusion. Our own study into “expert patients” confirms this, and our experience working with a client caught up in […]
Too often, product claims are not borne out by consumers’ experience. Is a lack of communication between designers and marketers to blame? asks Ian Whiteling
The Leith Advertising Agency has created a TV campaign for Coors Fine Light beer. The ad depicts an overheating New York and the effect the beer has in spreading ice throughout the city.
The PR disaster surrounding the cruise ship Aurora left P&O looking unprofessional, uncaring and unimaginative. Trips and hopes of a lifetime have been ruined. Rather than P&O doing an ER job on the patients of the ailing ship and making sure they keep them just about alive, they should have turned the ship, and the […]
Lloyds TSB is to sponsor Telegraph Box office, the Telegraph newspapers’ online ticket service, in a one-year deal running from February 5.
Reckitt Benckiser is launching its first new sub-brands under the Cillit Bang brand – multi-purpose cleaner Power Crystals and surface cleaner Universal Degreaser.
The Open University is looking for a marketing chief following the departure of former Royal Mail and Dulux marketer Dr Andrew Hobbs. Jan Smith, a former marketing director for Mazda and the RAC, has taken on the role of marketing, sales and customer development director for a six-month period until a replacement is found. She […]
General Motors is to spend almost £6m on an advertising campaign to promote the UK launch of the Chevrolet marque, which is replacing its Daewoo brand.