With its position as the nation’s favourite toothpaste under threat from rivals’ new launches, Colgate must ensure that its portfolio is diverse enough to stay ahead of its rivals, says Daniel Thomas
Interbrew UK has created a brand development team ahead of the launch of Brahma beer and pre-mixed vodka drink Absolut Cut. The new division will be headed by new brand development (NBD) marketing controller Mandy Bobrowski, who has been promoted from innovation manager. Chris Stagg, a former Diageo marketer responsible for the relaunch of Guinness […]
Digital Animation Group, the Scottish company that created virtual newsreader Ananova, is launching Fantasy Babe, an erotic entertainment service for mobile phone users, where virtual women perform saucy routines while reading uncensored text aloud.
AMS Media has planned a £3m campaign for Red Bull to highlight its latest Art Of Can event. The campaign will use press, radio and outdoor ads created by Kastner & Partners.
Cereal brand Weetabix is seeking two senior marketers.
Sony’s PlayStation Portable will feature a music download service when it launches in March. The download capability will initially offer users new levels and upgrades for games but it is understood that Sony plans to develop a paid-for music service.
I was interested in the views of Heather Westgate (MW last week) on the “new improved” integrated full-service approach to marketing. However, there is another manifestation of the approach, eliminating the “internal power struggle” that so concerns her. It is to ensure cultural synergy between the providers of the marketing services required – though I […]
Lee and Dan, the creative team behind the spoof Volkswagen suicide bomber viral ad, are under fire for another spoof viral ad, this time for Unilever Bestfoods’ Pot Noodle brand, which uses a racist term. The Pot Noodle viral ad shows a kettle being filled with tap-water. The word “Pikey” is superimposed over the image, […]
Increasingly we are hearing of the global beer brand. Only recently, SABMiller announced ‘a global brand strategy’ for Italian lager Nastro Azzurro, with the UK serving as a launchpad. Similarly Inbev, the brewing giant formed by merging Interbrew and AmBev last year, is planning a worldwide launch for its Brazilian lager, Brahma. If we are […]
Hachette Filipacchi is understood to be seeking an advertising agency for the launch of a new women’s magazine. The company is known to have registered Inside TV and Being as potential titles over the past year. It is also recruiting journalists for the title, which it says will cover fashion, beauty, health, food and interiors. […]
A US psychologist has cut the ground from under his own field with his facile conclusions. Iain Murray fêtes the achievements of a fabulous fifth-columnist
Esselte, the office products manufacturer, has appointed Edge Ideas to handle its global marketing campaign. The agency has developed the strapline ‘From to do… to done’ and imagery of office workers as superheroes.
Blockbuster commercial vice-president Steve Foulser has left the company following a restructure that has made his position redundant. Former Mothercare marketing director Foulser joined Blockbuster as marketing director in 2001. He left Mothercare after a strategic review in May 2000. He then worked at management consultancy The Foundation before joining Blockbuster. The commercial department’s responsibilities […]
Golley Slater has created an integrated advertising campaign for the Basic Skills Agency, which aims to remind parents that it is never too early to start talking to their babies and young children. The TV campaign launches this week.
Vallance Carruthers Coleman Priest has created a £2m campaign to promote O2’s latest XDA model.