EHS brann creates Firstplus Financial Group campaign
EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.
EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.