Wieden & kennedy wins Pizza Hut account
Marketing WeekWieden & Kennedy has won the £8m Pizza Hut advertising account after a four-way pitch against WCRS, Clemmow Hornby Inge and Bartle Bogle Hegarty.
Wieden & Kennedy has won the £8m Pizza Hut advertising account after a four-way pitch against WCRS, Clemmow Hornby Inge and Bartle Bogle Hegarty.
Farm Communications has been appointed to handle the advertising for the 50th anniversary of the Duke of Edinburgh Award on a free of charge basis. The two-year project is being overseen by David Newman, director of marketing management at Co-operative Financial Services, and former Masterfoods UK marketing director Rebecca Rees.
The UGC cinema chain has confirmed that the brand is to be axed and its 42 sites are to be rebadged Cineworld, as first predicted by Marketing Week (December 9, 2004). It is believed that UGC commercial director Mike Thomson and head of marketing Julian Brown are to hold positions in the new organisation. Equity […]
ASH, the anti-smoking group, is concerned that new point-of-purchase tobacco ad guidelines are not being observed after a breach was spotted at a WH Smith store. Only one A5 tobacco ad is now allowed at point of purchase, but retailers and cigarette companies say they are abiding by the rules.
Spirit Advertising has picked up the ad account for Boots’ new maternity wear range. The range is owned and supplied to Boots by SR Gent, which appointed the agency. Spirit will be responsible for a campaign that will run in stores before extending into the specialist press when the range launches in Boots later this […]
As the UK’s trade balance slips ever further into the red (a topic upon which Gordon Brown is uncharacteristically quiet) it is good to know that these shores still produce one major export: idiots. The latest berk to storm foreign shores, known only as “hayesfloyd”, is now resident in Brooklyn, New York. In a clever […]
Guardian Media Group (GMG) Radio has reappointed Clear Marketing to handle the £3m advertising for regional radio brand Real Radio. The agency retains the account after a four-way pitch against three undisclosed agencies. The account, which went up for review in December (MW December 16, 2004), covers the brand’s three stations in Wales, Scotland and […]
The only change to most people’s working habits is that they will toil further into old age, thanks to the shambolic pensions industry.
Not content with BT’s underpass, the Diary has sniffed out another strange erection, this time in Wakefield, where the council has come up with an interesting way to promote itself. Best known for, er, not much at all, the city has decided to erect a giant statue of some rhubarb. Wakefield, you see, is one […]
Will new financial restrictions on election marketing lead the parties to cut creative corners and opt for dirty tactics?
White goods brand Hotpoint is launching a premium range of kitchen appliances to reinforce its presence in the built-in appliances market. The new Experience range is one of the brand’s key launches for this year and will receive significant marketing support. The range will be launched later this month and will extend the Hotpoint brand […]
Maxim’s circulation will overtake that of IPC Ignite’s flagship monthly men’s title Loaded for the first time. Insiders suggest that the success of weekly stablemate Nuts has damaged Loaded, possibly irreparably. Loaded, the original lads’ monthly publication, has steadfastly held second place in its sector behind EMAP’s FHM, according to Audit Bureau of Circulations (ABC) […]
Morgan Stanley is understood to have appointed Tequila/London to handle its £20m credit card direct marketing account. Morgan Stanley has previously worked with Tullo Marshall Warren.
Ofcom has said that its sees some value in scrapping the BBC governors and taking over commercial regulation of the corporation – a move that would be welcomed by many media owners and some advertisers. Its final report on public service broadcasting, published yesterday (Tuesday), has given some support to Lord Burn’s government report, which […]
The Advertising Standards Authority has upheld a complaint against the Barclays Bank television and poster campaign that uses the tagline ‘Barclays has more specialists in more industries than any other bank’. Royal Bank of Scotland complained about the ads.