Merely splitting hairs?
Marketing WeekUnilever’s new chief executive Patrick Cescau has promised a radical reorganisation that will deliver growth where previous attempts have failed.
Unilever’s new chief executive Patrick Cescau has promised a radical reorganisation that will deliver growth where previous attempts have failed.
Microsoft and Nokia have signed a deal which will lead to Microsoft’s media-playing software being pre-installed on Nokia handsets.
The British Red Cross has appointed DFGW to its advertising business following a four-way pitch. The business is thought to be worth about &£1m. The appointment follows British Red Cross’s decision to revamp its brand identity and positioning, in the wake of concerns that the public perceives the charity as too heavily focused on overseas […]
Euro RSCG has created a television and press campaign to support Jacob’s healthier cracker range, Essentials. The ads, which break this week, aim to raise awareness of and encourage trial of the range.
Spirit Advertising has created a campaign for Smoke-Free London ahead of No Smoking Day on March 9. The agency has been appointed by the lobby group and NHS London Stop Smoking Services to launch their ‘Stop kidding yourself’ campaign, which breaks this week. Spirit has created a series of bus and radio ads that challenge […]
Sainsbury’s is understood to be gearing up for a review of its £56m media buying and planning account, held by PHD.
The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.
Guardian Media Group Radio has announced that it plans to rebrand 102.
The BBC has announced it is planning to increase its peak-time current affairs programming, although the corporation is facing cuts of &£320m. There will be more midweek current affairs shows, but Panorama will retain its controversial Sunday evening slot.
McDonald’s has announced a partnership with MTV Networks to sponsor MTV Advance Warning, a showcase for new music. The monthly show will go on air in the UK on February 19.
Despite public opinion, DM is an effective marketing tool and one brand owners will continue to use. But how best to change consumer perception? David Benady reports
Connect has created a £2.5m campaign to promote Maxus, a new range of vehicles from Birmingham light commercial vehicle specialist LDV.
Unilever’s new chief executive Patrick Cescau has promised a radical reorganisation that will deliver growth where previous attempts have failed.
EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.
Novell, the software company, has appointed William Hewitt chief marketing officer. He replaces Debra Bergevine, who is moving to another role in the company.