BBC Radio websites see rise in visitors
The BBC saw the number of visitors to its BBC Radio websites rise by 70 per cent in January 2005, to just under 7 million people.
The BBC saw the number of visitors to its BBC Radio websites rise by 70 per cent in January 2005, to just under 7 million people.
Pearson, the publishing and education company, has reported a six per cent fall in pre-tax profits to £386m. Its Penguin division suffered distribution problems but the Financial Times narrowed its losses to £9m and is predicted to break even this year.
Virgin Radio has signed a deal with mobile technology company Sydus that will allow people to access virgin Radio and its sister stations via thired-generation mobile phones.
Cahoot marketing supremo Deborah Cutler is leaving the business in June as parent Abbey starts to restructure the online bank. The departure of the marketing director coincides with 13 redundancies at the bank, as Abbey prepares to reduce its workforce by 3,000 – a target agreed with the bank’s new owner, Banco Santander Central Hispano. […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.