Linda McCartney brand launches new frozen ready-meals
Linda McCartney, the vegetarian brand, is launching three frozen ready-meals with chicken-style meat-free pieces. It is a new area for the brand.
Linda McCartney, the vegetarian brand, is launching three frozen ready-meals with chicken-style meat-free pieces. It is a new area for the brand.
When most people get mad, they try to get even. But when Tesco staff refused to scan a card for Michael Jerome, he decided it would be much more fun to get e-ven. When Michael popped in to his local Tesco store to buy a birthday card and a book of stamps, rather than queue […]
Carat head of media Mark Jarvis is thought to be taking a secondment from the media buying agency to work with one of its clients, hand-held gaming device company Gizmondo Europe. Jarvis’s decision to take time out from the agency follows the departure of Carat managing director Colin Mills and marketing director Jenny Biggam earlier […]
London Mayor Ken Livingstone has opened the bidding process for the contract to distribute a free afternoon newspaper on London Underground. The Office of Fair Trading has still not ruled on whether Associated Newspaper’s exclusive distribution contract is anti-competitive.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.