Purity creates Teletext promotion
Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
The World Snooker Association (WSA) is seeking a sponsor for next year’s world championship as its deal with tobacco manufacturer Embassy comes to an end following the advertising and sponsorship clampdown on cigarette brands. The event, which starts on Saturday, will be the last to carry a cigarette brand name, ending a 30-year association. It […]
Carat is tipped to make acting managing director Neil Jones permanent in the role.
McCann Erickson has created a multimedia ad campaign for the Carte D’Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.