EMAP appoints Kiss Radio MD
EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
McDonald’s is seeking a new head of marketing following the promotion of Laurie Morgan to vice-president of marketing for the UK earlier this year. The fast-food chain promoted Morgan after a three-month search for someone to replace John Hawkes, who retired at the start of the year. Morgan joined the chain last July. The head […]
It is with some concern that I write this letter. While watching television recently, I was disturbed to see an ad for The National Lottery’s latest set of scratchcards – a Star Wars Episode III series. While I understand that Star Wars has multi-age appeal – with myself as a fan at the tender age […]
Open University is understood to have short- listed WCRS, McCann Erickson, Ogilvy & Mather and DFGW for a &£2.3m branding brief. FCBi handles Oxford University’s integrated marketing business.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.