New Campaigns – Kia Sportage

Mustoes has created a £3m campaign for car manufacturer Kia, which will be unveiled on July 4.

The 40-second ad features the new Kia Sportage 4×4, which retails for less than £14,500. In the ad, written by Mick Mahoney and art directed by Andy Amadeo, the car is positioned against a hatchback, with the proposition “Do you spend £14,500 on a hatchback or get a brand new 4×4 for less?”. The Sportage is shown performing on animated African plains, speeding the characters in the ad over rough terrain away from a surprise warrior attack.

The campaign continues Mahoney and Amadeo’s relationship with the character designer Peter Fowler. The work is directed by Pete Candeland, who previously directed animated videos for Damon Albarn’s Gorillaz pop group, through Passion Animation. Media planning and buying is handled by M2M.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here