RPM has been appointed by Diageo to create an experiential marketing campaign for its Smirnoff Ice brand. The activity will support an above-the-line campaign and features a character called Uri, a Smirnoff Ice drinker who lives in snowy eastern Europe.
Revlon International has promoted Esther Park to European marketing director following the promotion of Simon Worraker to vice-president for Latin America. Worraker has relocated to the company’s New Mexico offices. Park, who was previously the European marketing manager, has taken over his responsibilities. Worraker took over marketing for the UK and Ireland in November 2003, […]
TK Maxx, the value retailer, has appointed the former Centura Foods marketing director Katherine Rose to head its marketing strategy.
Publicis London has retained the £5m creative account for Fidelity International, part of the world’s largest fund management and investment trust company, following a competitive pitch.
VisitLondon, the capital’s official tourist body, is looking for a partnership agency to boost its commercial relationships with sponsors and other major companies. The organisation has already forged relationships with brands such as HSBC and British Airways, which appear on the VisitLondon website and are listed as partners. But the organisation says that as it […]
Cow & Gate, the Numico-owned baby food brand, is funding a parenting series on UKTV Style that will be fronted by former EastEnders actress Patsy Palmer.
Strong, trusted brands, value-for-money products and a rich seam of customers to exploit have given supermarkets a leg-up into financial services. But to grow further, supermarkets need to differentiate their offering. By Tim Pile
High street bookmaker Coral Eurobet has appointed long-serving Ladbrokes’ marketer Martyn Miller as director of marketing. He replaces Nick Mills, who left the company two months ago to join Racing UK as marketing director. Miller is expected to take over the role at Coral, which is the third-largest bookmaker in the UK after Ladbrokes and […]
The latest CIM Marketing Trends Survey makes worrying reading for the marketing industry, with many UK businesses preparing for an economic downturn by reducing their advertising budgets
International motorsport series the FIA GT Championship is looking for its first headline sponsor. The deal, which will start next year, is likely to be worth about £5m. The series is now keen to raise awareness of the Championship by offering a sponsorship package that includes the series rights. It claims that it is a […]
The Cyprus Tourism Organisation (CTO) is preparing to review its £2.3m global advertising account. The business is handled by Scholz & Friends London.
Toy retailers are being warned the Tobacco Advertising and Promotion (Brandsharing) Regulations 2004, which come into effect at the end of next month, could have serious implications for them. Many UK retailers of replica mini motorbikes and juvenile racing bikes may be unaware that they are at risk of breaking the law. The majority of […]
Transport for London has shortlisted five agencies for its £10m media planning and buying account. PHD, the incumbent, is up against Carat, MediaCom, Starcom and Mediaedge:CIA for the three-year contract.
There are so many depressing angles to this story that the Diary has spent the past half-hour underneath a desk, weeping gently between swigs from a bottle of fortified British wine. However, duty calls, so here goes. Staff from Golley Slater recently took place in a team-building exercise (depressing fact No.1). Each was put in […]
Christian Aid has appointed Agency.com to review the charity’s website, with a view to a redesign later this year.