Diesel hires top fashion PR as its marketing chief

Diesel, the Italian fashion brand, has appointed public relations consultant Andy Griffiths to its top UK marketing post.

Griffiths will take over from former Boxfresh marketer Dan Barton in the role of head of marketing and communications.

Griffiths comes from London-based lifestyle and consumer PR agency Halpern, where he was joint divisional director in the fashion team. Brands he has worked on include Ermenegildo Zegna, Jaeger and Sole Trader.

He will report to Diesel Group UK managing director Christiano Quieti and will also be responsible for marketing Diesel and its sub-brands DSquared, 55DSL and Margiela.

Diesel spent £1.2m on advertising in the year to March, although much of the fashion group’s marketing budget goes on in-store activity and sponsorship, such as the annual Diesel U-Music award show for unsigned bands.

Paris-based agency ER27 took over the Diesel creative account from the Dutch agency KesselsKramer in April. A review for the “street” sub-brand 55DSL is under way.

Barton left the UK to fill the director of marketing and communications post for North America.

He reports to vice-president for marketing Maurizio Marchiori. He spent a six-month stint at Boxfresh as marketing communications manager, launching the clothing label in the UK, before joining Diesel in 2000.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here