HJ Heinz has asked us to point out that Paul Kaye, vice-president of quick-serve meals at Heinz, is not the company’s top marketer as reported in Marketing Week last week. He has been given responsibility for overseeing the marketing and sales services team, a central team responsible for Heinz’s agencies across all categories.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.