Month: August 2005

Morgan Stanley reviews UK consumer ad account

Marketing Week

Morgan Stanley is reviewing its UK consumer advertising account, worth almost £20m, following the end of a 17-year relationship with incumbent agency Leo Burnett in the US. It is not known whether Leo Burnett will repitch in the UK. A decision is not expected until the end of the year.

Skechers seeks media buying agency

Marketing Week

Skechers, the fashion footwear brand, is seeking a media buying agency following the growth of the brand in the UK since its launch in 2001. The company retains Media Insight for outdoor, print and television advertising.

COI Communications to review £135m media strategy roster

Marketing Week

COI Communications is expected to kick-start the review of its estimated £135m media strategy and planning roster in October. The incumbent roster agencies include The Ingram Partnership, Mediaedge:CIA, Manning Gottlieb OMD, Naked, PHD, Starcom and Zenith Optimedia. The statutory contract was first established in 2001 when the COI felt the need to take control of […]

Hand Picked Hotels appoints marketing director

Marketing Week

Hand Picked Hotels, which runs 14 country house hotels, has appointed Nick Read as its marketing director. Read joins the company from Whitbread, where he worked as UK head of marketing for Costa Coffee. He was a brand director for hotel chain Premier Lodge.

Barclaycard head of brand lands Scottish Widows job

Marketing Week

Scottish Widows has appointed Barclaycard marketer Mike Hoban as director of customer and brand. He takes over from Rob Rees, who has covered the role for more than a year (MW July 15, 2004). Hoban, the head of brand at Barclays-owned Barclaycard, will start his new job in October and will report to Nathan Moss, […]

FA considers England 2018 World Cup bid

Marketing Week

Football Association chief executive Brian Barwick says the body is considering mounting a bid for England to host the 2018 World Cup. Next summer’s World Cup will be held in Germany and the competition is not expected to return to Europe for 12 years.

E-mail route enables ASA to slam viral game push

Marketing Week

Vivendi Universal Games has been slammed by the Advertising Standards Authority over a viral video and e-mail campaign to promote its PlayStation2 game Cold Winter. The ruling is significant because the ASA’s remit does not normally cover viral advertising. However, because the viral was distributed by Vivendi as an e-mail, the ASA has jurisdiction. Had […]