Aegis revises its forecasts
Aegis, the media buying network, has revised its forecasts for advertising expenditure growth for the rest of the year, with the UK marked down to 3.7 per cent from almost five per cent.
Aegis, the media buying network, has revised its forecasts for advertising expenditure growth for the rest of the year, with the UK marked down to 3.7 per cent from almost five per cent.
The Post Office is reviewing its £17.
It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]
Walkers Snacks is launching a range of pretzels under the Sensations umbrella, in a further concerted effort to increase the “healthy” appeal of the snacks brand. The strategic shift is aimed at increasing the brand’s “better-for-you” portfolio. It is understood that the pretzels, due to be launched in time for Christmas, will be supported by […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.