Marlboro extends deal with Ferrari
Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.
Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.
Coates is holding a four-way pitch for a consumer advertising push next year for its Plymouth Gin. It is understood that the ad campaign will cover the core premium gin brand and introduce brand extensions. The distillery is owned by Vin & Sprit (V&S), which also owns the successful premium vodka Absolut. V&S would like […]
SwitchCo has appointed PHD Group to handle the media planning and buying for an initial project ahead of a formal pitch for the &£10m account. PHD is expected to pitch for the account.
Deal Group Media, the full-service online marketing company, has posted pre-tax profits up from &£45,000 in the first half of 2004 to &£154,000 in the first half of this year. Total turnover rose from &£6.5m to &£10.2m. The company says the first half of 2005 saw investment in new products and services, which should generate […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.