C&W signs Ryanair plane branding deal

Cable & Wireless (C&W) has become the first company to emblazon its branding on the outside of a Ryanair jet as part of a new venture for the airline.

Cable & Wireless (C&W) has become the first company to emblazon its branding on the outside of a Ryanair jet as part of a new venture for the airline.

Ryanair, through Edinburgh-based Inflight Media, is offering companies the chance to rebrand a fleet of more than 230 new planes that are being rolled out over the next two years across Europe.

If the external branding opportunity proves successful with pan-European advertisers, the airline plans to introduce cross-selling of in-flight media, such as headrests and overhead luggage compartments.

C&W has rebranded one plane with its corporate livery. Only doors, which by law have to be a certain colour, and engines, which must retain an airline’s logo, will be untouched. Rights will be offered on a two-year minimum basis, with discounts available for multiple orders and extended deals.

Ryanair head of advertising and ancillary revenue Santina Doherty says: “This is a unique opportunity to reach 35 million passengers a year at 107 airports throughout Europe. We intend to generate additional revenue to keep fares low.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here