GCap Media chief executive steps down
GCap Media chief executive David Mansfield is to step down after less than five months in the position. Executive chairman Ralph Bernard will take over the role.
GCap Media chief executive David Mansfield is to step down after less than five months in the position. Executive chairman Ralph Bernard will take over the role.
The National Lottery Commission (NLC), the body that oversees the UK’s National Lottery, is advertising for help in assessing the marketing plans of the various groups bidding for the next National Lottery licence. NLC programme director Colin Perry – the man in charge of the bidding for licences – says the commission wants “people who […]
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
BMW has awarded PHD its £25m strategic planning account, and Vizeum has retained the marque’s media buying business following a three-month review.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?