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ASA rejects claim against Cheerios ad

Marketing Week

The Advertising Standards Authority (ASA) has decided not to uphold a complaint filed by the Food Commission against a Cereal Partners UK print campaign for Nestlé Cheerios. The Food Commission objected to the ad with the strapline “Good eating habits are easy to pick up”, on the grounds that the ad implies the cereal is […]

Tourism Ireland picks Net team

Marketing Week

Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.

Apprentice star launches health and beauty range

Marketing Week

Reality television star Tim Campbell has launched a new health and beauty range in his role as project director at Amstrad. Campbell emerged victorious on hit BBC2 show The Apprentice, which pitted contestants against each other to win a job at Sir Alan Sugar’s company. He has been working at Amstrad for a year and […]

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