Paul Smith’s bike isn’t a triumph over design

By Marketing Week 29 Sep 2005 12:00 am

Martin Ballantine criticised Triumph’s Paul Smith-designed bike (MW last week). I don’t think it’s fair to say that Paul Smith’s involvement in the project wasn’t “ground breaking”: rather, it was quite natural. After all, all Smith did was design the graphics and why shouldn’t designers work in any number of media?

Matthew Williamson recently designed a limited edition Rover car and back in the 1990s, Philippe Stark designed an Aprilia motorcycle.

I have to agree with him on the Triumph though – it does look crap.

Peter Crossing

Director

Crossing O’Sullivan

London W1