Abbey shortlists five agencies for media planning and buying account
Abbey has shortlisted Carat, MindShare, OMD, Universal and Arena, a division of MPG, for its &£37m media planning and buying account. The review also includes online bank Cahoot.
Abbey has shortlisted Carat, MindShare, OMD, Universal and Arena, a division of MPG, for its &£37m media planning and buying account. The review also includes online bank Cahoot.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.