Abbey shortlists five agencies for media planning and buying account
Abbey has shortlisted Carat, MindShare, OMD, Universal and Arena, a division of MPG, for its &£37m media planning and buying account. The review also includes online bank Cahoot.
Abbey has shortlisted Carat, MindShare, OMD, Universal and Arena, a division of MPG, for its &£37m media planning and buying account. The review also includes online bank Cahoot.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.