Danone says the discovery by a consumer of potentially harmful chemical naphthalene in a batch of Volvic water bottles is an ‘isolated incident’, but it is taking the issue seriously and has launched an investigation. Meanwhile, Waitrose has been forced to recall seven chicken product lines after tests showed the possible presence of salmonella bacteria.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.