EasyMobile picks former Orange chief for top job

Former Orange and Virgin Mobile marketer Mike Lewis has been appointed as sales and marketing director at easyMobile. He replaces Sandy Munro (pictured), who left the company last month (MW October 13).

Munro’s departure, and that of chief executive Frank Rasmussen, came amid reports that the mobile virtual network operator is struggling to attract customers in the UK.

Sources say Munro was keen to hold a pitch to find an advertising agency, but a spokeswoman for easyMobile denies that the company is looking for a retained agency. It works with a number of digital agencies on a project basis.

Lewis will report to head of business development Ole Jakob Thorsen, who will also take on the role of chief operating officer and oversee the day-to-day running of the business. The spokeswoman says the company is not actively seeking a chief executive to replace Rasmussen. Thorsen will report to Henrik Scheinemann, who is a director of the easyMobile operation and chief executive of the company in the Netherlands.

Marketing manager Heidi Parbst has been overseeing marketing and will continue to handle some of Munro’s duties. She will report to Lewis.

Munro is a former marketing director of T-Mobile and joined easyMobile in May (MW May 12).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here