Ubisoft appoints Ian Chambers
Ubisoft, the video games publisher, has appointed Ian Chambers to the newly created position of consumer marketing manager.
Ubisoft, the video games publisher, has appointed Ian Chambers to the newly created position of consumer marketing manager.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.
Despite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.