COI Communications has appointed BLM Media, Carat, Experience, Mediacom, MindShare, Rise and Universal McCann to its communications planning roster. Ingram, Manning Gottlieb OMD, Mediaedge:CIA, Naked, PHD, Starcom and Zenith Optimedia have also been reappointed.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.