Pepsi UK marketing director set to leave

Pepsi UK marketing director Caroline Diamond is leaving the company in May for personal reasons.

A spokeswoman has confirmed that Diamond is leaving to look after her three children.

It is understood Diamond presented her decision to management last week and that no replacement has yet been earmarked, but Pepsi’s European head of marketing for carbonated drinks Okay Egdirici was installed as interim Pepsi UK marketing director while Diamond was on maternity leave. Diamond returned to work in January after giving birth to her third child last April.

As the person responsible for supporting Pepsi’s entire portfolio of beverage brands including Pepsi, Diet Pepsi, Pepsi Max and 7UP, Diamond signed off several high profile ad campaigns at a time when concerns over health and obesity increased in consumers’ minds.

Diamond has been UK marketing director at the Pepsi soft drinks division since May 2004. She was formerly marketing director of Tropicana and Quaker, also owned by PepsiCo.

Subsequently, in an overhaul of the senior marketing team, Diamond swapped roles with former Pepsi marketing chief Karen Goffe.

Pepsi is backing the launch of its new coffee-flavoured variant, Pepsi Max Cino, with a &£1.5m ad campaign created by Abbott Mead Vickers BBDO.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here