The Metropolitan Police has called a review of £6m media planning and buying account.
The Metropolitan Police has called a review of &£6m media planning and buying account. The account, which is held by MediaCom, includes promotions for the London area and recruitment.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.