New Campaign – Nestlé

Nestlé is boosting its investment in retail media by rolling out simultaneous campaigns for Nescafé Gold Blend, Hot Pockets and its new Ski yogurt health drink, Up and Go.

The work will run across Redbus Outdoor’s retail trolley and shopping-basket network in Tesco, Sainsbury’s and Somerfield, which the company says reaches more than 120 million consumers. The campaigns have been planned and bought by MindShare and Concord, in conjunction with Fairfield, Nestlé’s in-house agency.

Antony Ceravolo, chief executive of Redbus Outdoor, says: "This investment in destination advertising represents Nestlé’s deepening understanding of the value of consistent and continual customer dialogue."