Hachette Filipacchi UK is launching Elle Collections, the first brand extension of the UK edition of Elle. Elle Collections will be published bi-annually; the first edition will be on sale from July 19.
Hachette Filipacchi UK has axed its women’s monthly lifestyle magazine B after a month-long review of the title’s future, as first predicted in Marketing Week (April 6).
Spirits manufacturer Bacardi-Martini has appointed full-service digital agency Graphico to work on marketing the brand to UK drinkers. It is the first time that the drinks brand has appointed a specialist digital agency in the UK. The appointment is the latest sign that Bacardi, in line with other alcohol brands, is keen to explore new […]
Online gaming company Cashcade, the owner of Getminted.com gaming portal, has appointed Walker Media to its &£3m planning and buying business without a pitch. The incumbent on Getminted.com’s media business was Goodman & Associates (MW May 26, 2005). Walker Media will be responsible for Cashcade’s integrated television, sponsorship and press campaign to be rolled out […]
Cisco Systems, the US technology company, has signed a 2m sponsorship deal with Ascot Racecourse to become one of the new-look venue’s founding partners. As part of the four-year deal, which will run up to and include the Royal Meeting in 2010, Cisco will provide a wireless internet network for the course. The venue re-opens […]
Changing viewing habits, the Web, convergence, mobile TV, product placement and sponsorship are just some of the topics to be debated at TV 2006 conference on May 17 and 18, but the question on everyone’s mind is likely to be: is television ad
Hicklin Slade & Partners, the relationship marketing agency, has recruited Dan Thwaites to head its digital division.
Nucleus, the branding and Web design agency that specialises in luxury goods and travel, is raising &£10m in funding as it switches focus to becoming a venturing and consulting business. The agency is due to unveil a mass-market finance site in the coming weeks, following the success of its luxuryexplorer.com portal, launched last year.
SUBtv, the student media network, is to auction its ad space over the internet this summer. The company runs a network of 700 plasma screens in student unions and bars at 90 universities across the UK. Agencies will be able to bid for one-week campaigns on the network, consisting of 30-second ads played twice an […]
Thomas Cook has appointed Harvest Digital as its exclusive online planning and buying agency, following an extended trial. The travel company is using online media to boost traffic and sales through its thomascook.com site, which should account for 25% of its total sales this year, as well as supporting its retail network. Advertising will run […]
American Express is committing several million pounds to an online campaign to promote the co-branded Nectar credit card.
Alfred Dunhill, the under-performing luxury goods brand, is reviewing its digital agencies ahead of an expansion of its online activities later this year. The company has recently appointed an e-commerce manager, Gavin Alexander, and is planning to expand its e-commerce site, which currently only delivers to the US, UK and eight other European countries. More […]
Energy company npower is launching a website as part of its Urban Cricket initiative, which started yesterday (Tuesday).
Sara Lee International is launching a pan-European online campaign for Sanex for Men, aimed at positioning the brand as an expert in male grooming. The campaign is backed by a new website, sanexformen.com, which has been designed around the concept of a locker room. The advertising and website will tie in with the brand’s above-the-line […]