It was with a silent shudder and a morbid foreboding that I read the news from Nijmegan. This ancient city of some 150,000 souls seldom thrusts itself into the spotlight, preferring to go about its business of being discreetly and inoffensivel
InterPublic Group-owned McCann Erickson has been forced to step down from Reckitt Benckiser’s &£350m global advertising pitch, following a major row over client conflict with FCB Worldwide. The sister agency FCB handles rival household goods company SC Johnson, thought to generate an estimated income of $60m (&£32m). SC Johnson is FCB’s biggest client and is […]
David Magliano, the former London 2012 Olympics marketing director, has joined the online retailer Glasses Direct to advise the company on its marketing strategy and brand image.
Toy manufacturer Vivid Imaginations will roll out a new brand of pre-school toys next year under the pre-school brand Jim Jam & Sunny.
Former Allied Bakeries (AB) marketing director Jo Sykes, who was responsible for the Kingsmill brand, is taking her ex-employer to an Unfair Dismissal Tribunal after she was ousted earlier this year. It is understood that legal proceedings have already been started. Her departure in February was swiftly followed by Allied’s decision to ditch Kingsmill incumbent […]
Energy company npower is to repeat a series of press ads after British Gas failed in its bid to get the Advertising Standards Authority (ASA) to uphold a complaint about the executions’ content. It is understood that British Gas complained to the ASA about national press ads, which first ran last month. The ads carried […]
Burger King is seeking a senior marketer to join its UK team. It is thought that Dawn Foster, the current marketing director, is returning to the US after a year in the role. The fast-food chain brought Foster in last May after former UK marketing director Paul Reynish left the company without a job to […]
Consumer lobby group Which? has slammed Ofcom’s proposals to restrict or ban ads for unhealthy food during children’s television as a “total sham”. The group criticised the proposals as it launched research that shows children watch more TV in the evening. It says that the Ofcom proposals, which were launched in March, would allow food […]
By Sonoo Singh
Vodafone has been selling end-of-the-line models and surplus stock on eBay, in an attempt to recoup its costs. The mobile giant claims the tactic has resulted in record sales of older handsets. Traditionally, Vodafone has sold the goods through retailers or to third-party repair dealers for spares. But these sales channels typically recoup just 30 […]
Consumer group Which? is launching its first brand advertising campaign to educate consumers about the diversity of what it offers. The TV and press campaign, which breaks this week, has been created by Watson Phillips Norman (WPN), which won the organisation’s advertising business in June last year. Media planning and buying is by Mike Colling […]
Boots is rolling out a health club scheme to tap into increasing consumer demand for healthcare and lifestyle information. The retailer sees the initiative as a way of boosting loyalty in the face of competition from supermarkets. To join, customers must either sign up to its Advantage Card loyalty programme or be an existing member. […]
Unilever is investing £6.5m in the UK relaunch of its “power brand” haircare range Sunsilk, the second revamp since 2003, in yet another attempt to take on market leader Procter & Gamble’s Pantene.
A television ad for Mattessons Fridge Raiders has been criticised by advertising regulator The Advertising Standards Authority (ASA) for scaring children. The ASA has upheld 61 complaints against an ad for the Kerry Foods brand, including 23 from parents who said their children, ranging from 11 months to eight years old, were frightened by the […]
Advertising has welcomed back some familiar faces in recent months. Sir Frank Lowe’s headline-grabbing return was followed by the reunion of Jim Kelly and Robert Campbell at United London, and now sales promotion guru and Triangle founder Kevin Twittey is planning a start-up with Arc Europe account director Jamie Matthews (MW last week). But some […]