Breakaway Joshua shop wins PC job

Everythingville, the agency launched earlier this year by former Joshua executive creative director Mitch Levy and five other partners, has been appointed to handle the integrated advertising account for The PC Guys, a new national computer support service set up by former Vodafone marketing director Lance Batchelor.

The agency has created a regional print and radio campaign to launch the service, which will send trained professionals to cure PC problems for domestic users and businesses. Initial activity will be followed by a national broadcast, print and outdoor campaign in October.

Founding partner of Every-thingville Poran Malani, a former McCann Erickson Worldwide director, says: “Our advice to The PC Guys was to develop a regional campaign focused on personifying the brand through its approachable, affable team of expert staff. The brand is designed to engender familiarity and trust – like the AA or RAC of the home technology market.”

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