TBWA/London has won a brief from the British Heart Foundation to raise awareness of heart attacks among the over-40s. The work, which will encourage chest-pain sufferers to call 999, is backed by a &£2m media spend.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.