Advertising agencies prefer to receive fees rather than commission for their services, according to the fourth Paying For Advertising report from ISBA and the Advertising Research Consortium. The uptake in fees has risen from 57% in 1997 to 85% this year.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.