Procter & Gamble is ploughing £3.
Procter & Gamble is ploughing &£3.4m into the launch of a new product under its Pampers brand. Pampers Baby-Dry Caterpillar Flex nappies will claim to offer improved flexibility.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.