Ikea has put its marketing spend on hold pending a review of its mark- eting strategy.
Ikea has put its marketing spend on hold pending a review of its marketing strategy. Danish agency RBLM and Naked were appointed last year, but the retailer has generally run in-store promotions this year. Agency.com was recently appointed to handle online work.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.