Coke loses Zero launch marketer

Coca-Cola marketer Umeeda Nathoo is leaving her post as senior brand manager where she was responsible for the UK launch of Coca-Cola Zero….

Coca-Cola marketer Umeeda Nathoo is leaving her post as senior brand manager, where she was responsible for the UK launch of Coke Zero.

Nathoo has accepted the role of marketing manager at Danone Waters where she will handle the Evian and Volvic brands.

Nathoo is the second marketing manager Coca-Cola has lost in as many weeks – her move follows the departure former Schweppes brand marketer Fiona Hope to take over as marketing director of Greene King’s brewing division.

Nathoo has been at Coke for two years and managed the marketing campaign behind the launch of Coca-Cola Zero, which Coke called the "biggest brand launch since Diet Coke, nearly two decades ago".

Before arriving at Coke, Nathoo started her career at L’Oréal which she left to join PepsiCo to work on the Walkers brand.

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