Coke loses Zero launch marketer

Coca-Cola marketer Umeeda Nathoo is leaving her post as senior brand manager where she was responsible for the UK launch of Coca-Cola Zero….

Coca-Cola marketer Umeeda Nathoo is leaving her post as senior brand manager, where she was responsible for the UK launch of Coke Zero.

Nathoo has accepted the role of marketing manager at Danone Waters where she will handle the Evian and Volvic brands.

Nathoo is the second marketing manager Coca-Cola has lost in as many weeks – her move follows the departure former Schweppes brand marketer Fiona Hope to take over as marketing director of Greene King’s brewing division.

Nathoo has been at Coke for two years and managed the marketing campaign behind the launch of Coca-Cola Zero, which Coke called the "biggest brand launch since Diet Coke, nearly two decades ago".

Before arriving at Coke, Nathoo started her career at L’Oréal which she left to join PepsiCo to work on the Walkers brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here