Mercedes picks UK marketing director

Mercedes Car Group has promoted long-serving marketer Ian Dutfield to marketing director to replace Nick Ratcliffe. It is thought Dutfield, who has been with the company for 21 years, starts his new role later this month.

Dutfield was previously service support director in the customer services group and before that spent four years as product development manager in the Mercedes passenger car marketing department, where he reported to Ratcliffe’s predecessor, Simon Oldfield.

Dutfield joined Mercedes in 1985 as a technical adviser and has also spent time as dealer operations manager. He will report to Mercedes Car Group UK managing director Dermot Kelly in his new role. He will also oversee the Smart marque, which is being aligned more closely with Mercedes (MW May 11).

Ratcliffe, who was marketing director at the DaimlerChrysler-owned Mercedes for three years, is thought to be joining BT, although it is not yet clear what title he will take (MW October 19).

Ratcliffe spent 11 years at DaimlerChrysler and has also worked at BMW and Citroën. He oversaw a difficult period for Mercedes, which has lost ground to BMW and Audi in recent years.

However, the company’s UK sales are up 9% so far this year, according to the Society of Motor Manufacturers and Traders. Mercedes had sold 64,683 cars by the end of September, giving it a 3.4% market share.

Dutfield will manage the company’s relationships with its agencies, Shop, BJK&E and Claydon Heeley. He will also oversee the joint client-agency business unit that was set up earlier this year by Ratcliffe (MW March 2).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here