BT, which today launches its internet protocol television service BT Vision under a new brand identity, has announced a series of content deals with EMI Music, Setanta and Warner Bros.
The series of deals allows BT to screen live Premiership matches and offer subscribers to BT broadband music and film downloads from Warner and EMI, as well as video-on-demand services. BT claims customers will be able to watch 75% of the Premiership’s games this season as a result of the Setanta deal.
The visual identity of its next-generation TV service, BT Vision, is described by the company as “a move set to forever change perceptions of the BT brand”. It says the new branding is also part of a major marketing campaign which will be rolled out early next year. Lib Charlesworth, director of sales and marketing at BT Vision, says: “The powerful new identity takes the BT brand and stretches it to reflect an expansive, flexible service – one that appeals to all ages and demographics, from the iPod generation to those who remember the first arrival of a TV in their homes.”