Lib Dems seeks to bolster communications strategy

The Liberal Democrat Party is seeking a director of campaigns and a
director of policy and communications in a bid to strengthen its
marketing and communications.

Olly Grender, a former PR representative for the party, has been
handling the comm…

The Liberal Democrat Party is seeking a director of campaigns and a director of policy and communications in a bid to strengthen its marketing and communications.

Olly Grender, a former PR representative for the party, has been handling the communications and policy role temporarily since the departure of David Norman in October.

The post of communications and policy director, which has previously been a PR role, is being extended to include all external marketing and brand work. The director of campaigns will handle local constituency based initiatives. Grender says that belowthe-line communications are becoming increasingly important in the sector due to the restrictions on political broadcast advertising.

She adds: “The challenge will be in their tactical approach to getting the Lib Dem message across. This communications role will be about strategic approaches and long-term planning.”

Grender adds that the director policy and communications will also be able to “drive the brand process”.

She admits that the party’s branding is being “evaluated” but will not confirm if it is planning to rebrand.

But she adds: “The bird logo has been in existence for a long time.”

The Lib Dems unveiled the “Bird of Liberty” logo – which was designed by Fitch FS – at its 1990 party conference. Earlier this year, the Conservative Party ditched its red, white and blue torch logo for a tree symbol.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here